Inspiration

“Personal responsibility really is the core of the Special Operations Forces mentality, and the way you describe your business sounds very SOF. While things are done within the context of the team and team effort, each individual operator is expected to assume personal responsibility for achieving the mission and to think/act independently and creatively to ensure it’s done, particularly as it relates to his specific part in it. That penchant for independent/creative thinking and acting has tended to earn the revulsion of the conventional forces and our labeling by them as ‘rogue,’ but we get the job done.” —Tony Simpson, P.A. and former Air Force Special Operations member

Our Team

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Janna Raye

Major Operator

A systems thinker with broad interests in the arts and sciences, Janna Raye is a dynamic workshop leader and consultant. After decades of research, Janna Raye published her theory on fractal organizations in April 2014 in the British Journal for Organisational Transformation and Social Change. To read the PDF, click here: Fractal Organisation Theory


Her client list over the years includes Marriott, Clorox, Sotheby's International, Gemfire Corporation, Sonoma Index-Tribune, Renaissance Entrepreneurship Center, Gundlach-Bundschu Winery, Rockridge Smiles, Dr. Stanley Jacobs, Kimball Lutheran Church, Women's Global Leadership Initiative, and the California Surplus Line Association. She currently lives in Frederick County, Maryland and volunteers at the Delaplaine Visual Arts Education Center and the Maryland Ensemble Theatre.

Client Testimonials

“I am so grateful for the gift of your work with my group. We have set our sails on a new course with a new and very exciting journey in front of us. I look forward to our continued work together.” —Betty Brachman, CEO, The Brachman Group Luxury Pied-à-Terre, Sotheby's International


“Janna Raye was involved with our organization for 18 months to consult and participate with us in setting a new direction for our organization. Through her programs we have recommitted to a shared vision, fostered better communication through roundtable meetings, and driven very positive results in our customer service-centered business. Major improvements in our own associate opinion survey, our individual traveler survey, and our group customer survey are significant, and in some cases, best of class.” —David Dolquist, General Manager, Renaissance Lodge at Sonoma


“Janna Raye’s clear insight into our communication issues helped our team to transform and grow so that we are now better able to express ourselves, learn from and support each other, and act in alignment with our vision for growth. It was a tremendous experience working with her.” —Sharon Miller, CEO, Renaissance Entrepreneurship Center


“This program is terrific. We've never done anything like this before.” —Ted Pierce, CEO, Surplus Line Assoc. of California


“Thank you so much for your expert direction.”—Randall Fearnow, Krieg-Devault Attorneys at Law


“Thank you Janna Raye! Your stress relief seminar that the managers of our organization participated in was incredibly valuable for all of us. Your course has created a real sense calm throughout our workplace. Co-workers are just not turning little problems into major catastrophes anymore. They are coming to conclusions themselves. I recommend all businesses bring you into their workplace as you are gifted and incredibly knowledgeable about the inner workings of management and office structures.” —Christopher Oscar, Advertising Sales Manager, The Sonoma Index-Tribune

Fractal Operations are Freedom-Based Workplaces!

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